FOR IMMEDIATE RELEASE – March 17, 2025
CONTACT: Amy Bannon, Managing Director – Advancement
abannon@maineadaptive.org | (207) 385-9057 (cell)
Ski-A-Thon Brings Over 150 Skiers to Sunday River in Support of Maine Adaptive
Sunday River, Maine – On Sunday, March 23, Maine Adaptive will host its 37th annual
Ski-A-Thon presented by L.L. Bean and the Alera Group, bringing together more than 150
skiers and snowboarders of all ages and abilities to hit the slopes in celebration of their
fundraising efforts for Maine Adaptive. This cherished event supports Maine Adaptive’s mission
to empower people with disabilities by providing access to outdoor recreation opportunities
throughout the state.
Participants who meet the $250 minimum fundraising goal will enjoy a full day of skiing at
Sunday River, a lunch provided by Mainely Provisions, a fun-run race, a costume contest, and
an Après-Ski Party at Sunday River Brewing Company.
Maine Adaptive offers a diverse range of programs, including alpine skiing, snowboarding,
Nordic skiing, snowshoeing, indoor climbing, mountain biking, paddling, cycling, tennis, and rock
climbing. These programs are provided free of charge to all participants, made possible by
fundraising events like the annual Ski-A-Thon.
“Last year, we raised over $260,000, and with demand for our programs at an all-time high, we
have set this year’s goal at $300,000,” said Amy Bannon, Managing Director for Maine
Adaptive. “Every program we offer currently has a waitlist. Increased participation means more
wear and tear on equipment and a greater need for replacement and maintenance, all of which
come with costs. The funds raised through the Ski-A-Thon are crucial to keeping our programs
accessible for all.”
This winter Maine Adaptive served over 280 students with the support of 270 dedicated
volunteers, delivering nearly 1,500 lessons at various locations throughout the state, including
Sunday River, Sugarloaf, Pleasant Mountain, Saddleback Mountain, and Pineland Farms.
“This beloved event at Sunday River unites the ski community for a fun-filled day on the slopes
while raising awareness and critical funds for adaptive sports access,” Bannon added. “The
Ski-A-Thon accounts for nearly a third of our annual operating revenue, making it essential to
the success of our programs. This event would not be possible without the generous support of
Maine Adaptive’s founding sponsor, Sunday River.
About Maine Adaptive Sports & Recreation
Founded in 1982, Maine Adaptive is the largest year-round adaptive recreation program in the
state, providing opportunities for individuals with disabilities to engage in sports. With the help of
over 400 dedicated volunteers, Maine Adaptive delivers more than 3,500 lessons annually. The
program thrives on the generous support of individuals, businesses, corporations, and
foundations.